Push Messages are FREE - Have You Changed Your App-Selling Approach?

perfectp · October 2012

Now that App.Cat has included push messages free, what a fantastic gift it is to, it would be good to hear if:

You charge your customers to send them out?
Include them free now?
Build them into a monthly fee?
Any other way?

It would be great to share this as I feel it will help us all to see what is the best angle to take going forward.

ImGoingApps · October 2012

Push messaging is hit or miss, I only feel good about doing push to large events or crowds. Most clients are small. Its not effective if you only have ten people on the list unless the push is about a fire in the building. This feature is great but it's something the business needs to grow into. I never accept to receive push from App Store , and if you look at the numbers most don't either, with app cat you know the first message will go thru before the user can opt out so please make it count ! Might be your first and last opportunity to do this for your client .

EricEdge · October 2012

I only use Push Notices for business on request from the business. Most aren't aware or not interested in it. So I don't lead or include it as a major focus. Only when they mention they would like Push Notices - I would run through the option.

joemadden1941 · October 2012

Most of my apps are for restaurant customers or businesses that need an app to promote their business, which in most cases means they need to feature something like a discount, or free item to entice traffic to their store. Frequent push messages is a good way to promote items to their customer base.

Terry Trainer · October 2012

Hi @joemadden1941, Guess it would depend on the business. With "my" Arts group that has a new exhibition each month then a push reminder would be a great reminder.

ToddGoldstein · October 2012

@TerryTrainer. I see arts centers send the best written push messages among all app.cat users. Not sure why that is. Others that do really well are small theaters.

Terry Trainer · October 2012

Thanks @ToddGoldstein, Not many theatre groups near me,
(well away from big towns!) but they ARE arts related so thanks, will ask around

SarahSkinnyGold · October 2012

This is an interesting topic because I've had quite a few customers tell me that Push isn't something they're interested in. It's usually executive types who are overwhelmed with message-overload so they understand how disruptive any form of notification can be.

Ben · October 2012

Push is an interesting "thing", and like anything: if used in moderation is a very effective tool. I've mentioned before that a customer of ours sent a bunch of messages in a short period of time and lost 99% of their customers... I could see how each subsequent message (within a few hours of each, and the same message!) resulted in them losing over half their app users each time.

Now they have 3 users for their app! Down from over 100.... heck, even I removed myself from the list as they were annoying me!

Moral of the story? Just because it's free doesn't mean you should abuse it... If you are going to "push" a message, make sure it's important and not too soon after your last one.

Once you lose a customer, it's highly unlikely you will get them back.

ToddGoldstein · October 2012

Yeah, be careful.
Just today an insanely aggravated person kicked up a sh**storm because he wanted to unsubscribe from push messages. He refused to understand that he needs to do this on his device, using http://stop.cat and that we cannot read his mind of what his phone number might be...

scfreely · October 2012

Hi, is the PUSH message service Free? I thought it is per service charge USD4.95. sorry I am new to it.

ToddGoldstein · October 2012

Yep. Push is free in App.Cat.

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Push Messages are FREE - Have You Changed Your App-Selling Approach?

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