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Push Messages are FREE - Have You Changed Your App-Selling Approach?

perfectpperfectp Lounge Lizzard Posts: 87
edited October 2012 in Sell
Now that App.Cat has included push messages free, what a fantastic gift it is to, it would be good to hear if:

You charge your customers to send them out?
Include them free now?
Build them into a monthly fee?
Any other way?

It would be great to share this as I feel it will help us all to see what is the best angle to take going forward.

Comments

  • joemadden1941joemadden1941 Lounge Lizzard Posts: 110
    Most of my apps are for restaurant customers or businesses that need an app to promote their business, which in most cases means they need to feature something like a discount, or free item to entice traffic to their store. Frequent push messages is a good way to promote items to their customer base.
  • Terry TrainerTerry Trainer Lounge Lizzard Posts: 198
    Hi @joemadden1941, Guess it would depend on the business. With "my" Arts group that has a new exhibition each month then a push reminder would be a great reminder.
  • ToddGoldsteinToddGoldstein Bouncer, Bar Keep Posts: 695
    @TerryTrainer. I see arts centers send the best written push messages among all app.cat users. Not sure why that is. Others that do really well are small theaters.
  • Terry TrainerTerry Trainer Lounge Lizzard Posts: 198
    Thanks @ToddGoldstein, Not many theatre groups near me,
    (well away from big towns!) but they ARE arts related so thanks, will ask around :)
  • SarahSkinnyGoldSarahSkinnyGold Cigarette Girl Posts: 99
    This is an interesting topic because I've had quite a few customers tell me that Push isn't something they're interested in. It's usually executive types who are overwhelmed with message-overload so they understand how disruptive any form of notification can be.
  • BenBen Bouncer Posts: 334
    Push is an interesting "thing", and like anything: if used in moderation is a very effective tool. I've mentioned before that a customer of ours sent a bunch of messages in a short period of time and lost 99% of their customers... I could see how each subsequent message (within a few hours of each, and the same message!) resulted in them losing over half their app users each time.

    Now they have 3 users for their app! Down from over 100.... heck, even I removed myself from the list as they were annoying me!

    Moral of the story? Just because it's free doesn't mean you should abuse it... If you are going to "push" a message, make sure it's important and not too soon after your last one.

    Once you lose a customer, it's highly unlikely you will get them back.
  • ToddGoldsteinToddGoldstein Bouncer, Bar Keep Posts: 695
    Yeah, be careful.
    Just today an insanely aggravated person kicked up a sh**storm because he wanted to unsubscribe from push messages. He refused to understand that he needs to do this on his device, using http://stop.cat and that we cannot read his mind of what his phone number might be...
  • scfreelyscfreely Lounge Lizzard Posts: 36
    Hi, is the PUSH message service Free? I thought it is per service charge USD4.95. sorry I am new to it.
  • ToddGoldsteinToddGoldstein Bouncer, Bar Keep Posts: 695
    Yep. Push is free in App.Cat.
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